According to statistics, 82% of the public develops a favorable image of brands that give away promotional gifts. The consumer appreciates the intention, usefulness, quality, and emotional connection that the company generates through the souvenir.
In the last year, advertising in physical spaces has lost strength and digital marketing has gained prominence. Perhaps, this may be a reason why you have not thought about product marketing.
To counteract this thought, and stay present to your clients and collaborators, keep reading to find
4 advantages why you should continue this practice:
1. Instant brand recognition: with a simple gift, consumers can identify your company or product/service immediately. Think of a strategic and useful promotional gift that can keep the consumer for as long as possible.
2. Greater exposure of your company: a useful gift for the consumer means that your company will be visible. Human beings learn in 3 ways: kinesthetically, auditory, and visually. If you make a good strategy, your consumer will live an unforgettable experience.
3. Business card:
When you distribute a gift related to your company, you are presenting it to potential consumers, so you must include contact information.
The branded product works as a useful business card that consumers will be able to share as long as possible, as it is used in their day-to-day lives.
4. Increase the loyalty of those who receive it: One of the great advantages of promotional items is that you can boost customer loyalty in a short period of time.
The customer sees the detail as a reward for its purchase and prefers to continue purchasing from you.
Do not stop doing product marketing. It is a very useful tool for your brand because it awakens feelings in the audience that sees or perceives you into taking action, like buying. But, also gain engagement and brand visibility.
"More than 70% of the public appreciates receiving a promotional gift and uses it."
If you can't think of a souvenir for your company, here are some of the categories we've been working on ...
If you have lost your presence in the physical world, it is time to take it back. Product marketing is a necessary tool for your company to grow and show that it can become #1 in the market.
You can do all this with expert companies that provide you with good customer service, a variety of products, and loads of creativity. We are a company capable of leading strategies that will help your brand to awaken many emotions in your customers.
We hope this information has been useful for your business.
* The statistics presented have been taken from Fyvar, PROmotion Marketing, LLC, and the PPAI.
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At PrintMotion we’re known for being an innovative, young and entrepreneurial company, with high moral and ethical standards, for the core of all we do is the desire to please God in everything.
Our services are based on excellent quality, good customer service, variety of products, and fast response according to the requirements of today’s world. Our purpose is to provide solutions to your projects, from the printing of a brochure or letterheads of your company, to mass production of magazines, books, and stands for fairs and events; the most important thing for us is to become an ally for our customers.
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